원문정보
A Study of relationships among internal marketing, quality of work life and quality of life : Focusing on H chain hotel employees
초록
영어
The objective of this study is to investigate the relationships among internal marketing, quality of work life(QWL) and quality of life(QOL) in hotel industry. Applying relevant theories, the study empirically substantiates which internal marketing factors affect on quality of work life and also examines the connection between quality of work life and quality of life. A total of 287 questionnaires were collected and 274 samples were used for statistical analysis. As a result, reward system, welfare benefits and empowerment positively affect on quality of work life. Moreover it was also found that there is a significant relationship between quality of work life and quality of life. Based on the results, theoretical and managerial implications of these findings were discussed.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 내부마케팅 (Internal marketing)
2. 직장생활의 질 (Quality of Wok Life: QWL)
3. 삶의 질 (Quality of Life: QOL)
Ⅲ. 연구설계
1. 연구모형
2. 가설설정
3. 변수의 조작적 정의 및 설문지 구성
4. 조사 및 분석방법
Ⅳ. 성과분석
1. 표본의 일반적 특성
2. 신뢰성 및 타당성 검증
3. 연구모형 검증
Ⅴ. 결론
참고문헌