원문정보
A Study on the Choice Properties of Shared Dormitory for the 20th Chinese Tourists in Korea with IPA
초록
영어
For Chinese tourists in their 20s who use shared accommodation in Korea, what are their tendency and attributes of choice that they think are important, what is their satisfaction with each attribute, and to analyze the difference in importance and satisfaction of each category. In terms of the property of sharing accommodation options, preparedness is deemed urgent as it shows very low satisfaction compared to the importance of "correct accommodation refund policy" and "correct location information of accommodation provided by platform." Through this process, the company provided significant information on the improvement of Korean shared accommodation and the establishment of a detailed market marketing strategy.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 20대 중국 관광객
2. 공유경제
3. 공유숙박 선택속성
4. 중요도-만족도(IPA: ImportancePerformanceAnalysis)이론
Ⅲ. 연구설계
1. 연구과제
2. 조사방법
3. 설문지 구성
Ⅳ. 성과분석
1. 일반적 특성
2. 타당성 및 신뢰도 분석
3. IPA분석 결과
4. 공유숙박 선택속성의 문항별 IPA 매트릭스
Ⅴ. 결론
1. 연구의 시사점
2. 연구의 한계점 및 향후 연구 방향
참고문헌