earticle

영어

The purpose of this study is to analyze the impact of job images of flight attendant and satisfaction with the major on career decision level among college students studying airline service. Moderating effects of appearance satisfaction were also investigated between the causal relationships. The results of the study showed that social reputation, a factor consisting of job images, significantly affected career decision level. Whereas, the other two factors of job image did not have a significant impact on career decision level. A satisfaction with the major was also found to be significant in its impacts on career decision level. However, moderating effects of appearance satisfaction were not found in the relationship between the major satisfaction and career decision level. The results of study have some implications for the institutions which aim to nurture students in the field of airline service. It seems necessary that the educational institutions provide students with the experiential programs because career decisions based on romanticized job images can lead to dissatisfaction with the job in the future. Based on the findings, this study provided various suggestions for future research.