earticle

영어

Rural towns without economic independence have been developing local tourism to overcome financial difficulties. However, many of them have been unsuccessful due to the absence of tourism image. This study aims to analyze the tourism image of rural towns using Q-methodology. Twenty-three photo images of Pocheon, a rural town near Soeoul, were selected as Q-sample. As a result, three types of tourism image were derived: Modern Image, Nostalgia Image, and Festival Image. Among the images, the Festival Image is recommended as a representative tourism image of Pocheon to attract more tourists and promote tourism industry.