원문정보
Effects of Consumption Value on Fair Tourism : Moderating Effect of Ethical Consumption
초록
영어
The aim of this study was to examine the effect of ethical consumption on the relationship between consumption value and fair tourism behavior intention. For empirical study, a survey was conducted during the period from November 4 to 15, 2019 in Busan, Korea and 150 samples were used for the final analysis. According to the analysis, consumption value such as functional value, emotional value and epistemic value affected critically on fair tourism behavior intention. The positive buying and local buying of ethical consumption had a moderating effect on relationship between consumption value and fair tourism behavior intention. Practical and theoretical implications of the results were addressed with the directions for future study.
목차
Ⅰ. 서론
Ⅱ. 선행연구
1. 공정관광(Fair Tourism)
2. 소비가치(Consumption Value)
3. 윤리적 소비(Ethical Consumption)
Ⅲ. 연구방법
1. 연구모형 및 가설설정
2. 조사설계 및 분석방법
3. 설문지 구성
Ⅳ. 연구결과
1. 응답자의 인구통계적 특성
2. 측정항목의 타당성과 신뢰성
3. 소비가치와 공정관광 참여의도의 영향관계 검증
4. 소비가치와 공정관광 참여의도의 관계에서 윤리적 소비의 조절효과 검증
Ⅴ. 결론 및 시사점
참고문헌