earticle

영어

This study aims at examining the effect of strategic orientation and entrepreneurial orientation on startup performance. Accordingly, the effect of entrepreneurial orientation on startup performance and the relationship between and roles of two elements that consist of strategic orientation were studied. Empirical research on 122 startup as residents of startup support institutions was conducted. The suitability of the research model was evaluated with the PLS-based structural equation modeling. As a result of empirical analysis, First, confirmed that entrepreneurial orientation has been verified to have a positive effect on strategic orientation. second, it was found that technology orientation did not play a mediating role in the relationship between entrepreneurial orientation and firm performance. Finally, it was confirmed that marketing orientation mediated the relationship between entrepreneurial orientation and firm performance. This study is expected to provide entrepreneurial orientation research for startups and implications for practitioners.