원문정보
다목적 제품 및 서비스의 유용성 평가를 위한 기술수용모델 : SNS를 중심으로
피인용수 : 0건 (자료제공 : 네이버학술정보)
목차
Abstract
I. Introduction
II. Literature Review
1. Technology Acceptance Model
2. Uses and Gratifications Theory for Multi-Dimensional Usefulness Perception
3. Multi-Purposes Artifacts of Social Networking Services
III. Research Model and Hypotheses
1. Perceived Usefulness for Utilitarian Purposes
2. Perceived Usefulness for Hedonic Purposes
IV. Method
1. Survey Structure and Process
2. Sample Analysis
V. Results
1. Reliability and Validity
2. Hypotheses Test
VI. Conclusion
References
요약
I. Introduction
II. Literature Review
1. Technology Acceptance Model
2. Uses and Gratifications Theory for Multi-Dimensional Usefulness Perception
3. Multi-Purposes Artifacts of Social Networking Services
III. Research Model and Hypotheses
1. Perceived Usefulness for Utilitarian Purposes
2. Perceived Usefulness for Hedonic Purposes
IV. Method
1. Survey Structure and Process
2. Sample Analysis
V. Results
1. Reliability and Validity
2. Hypotheses Test
VI. Conclusion
References
요약
키워드
저자정보
참고문헌
자료제공 : 네이버학술정보