원문정보
Exploring the Effect of Tourism Experience on Tourist Satisfaction and Destination Loyalty : Moderating Effect of Visit Experience
초록
영어
This study aims to explore the effect of tourism experience on tourist satisfaction and destination loyalty and examine the moderating effect of the past visiting experiences on this relationship. The study results indicated that tourism experiences influenced both tourist satisfaction and destination loyalty. Among tourism experience factors, refreshment had the strongest impacts on destination loyalty as well as tourist satisfaction. Tourists’ prior visiting experiences moderated the influence of tourism experience on tourist satisfaction and destination loyalty. The more tourists have experiences the more satisfied from tourism experience at the destination and the more experiences they have at the destination, the more likely they pursue the knowledgeable and distinctive experiences at the destination. Based on these findings, the study suggested several practical implications for the destination marketers who plan to provide meaningful tourism experiences with the visitors to their destinations.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관광경험
2. 관광 만족
3. 관광지 충성도
4. 방문경험
III. 연구설계
1. 연구 모형 및 가설의 설정
2. 설문의 구성과 측정항목 도출
3. 자료 수집 및 분석방법
Ⅳ. 실증분석
1. 응답자의 특성
2. 신뢰성 및 타당성 분석
3. 회귀 분석
4. 조절회귀 분석
Ⅴ. 결론
참고문헌