earticle

논문검색

Activists and Their Communicative Behaviors for Effective Crisis Communication in the Age of Social Media

원문정보

Hyunji Lim, Sang-Hwa Oh, Young Kim, Jeong-Nam Kim

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The purpose of this study is to identify activists, their communicative behaviors, and the effects of these behaviors on crisis communication in the new media landscape. Adopting a new theoretical framework based on problem-solving characteristics, openness, activeness, and time or history, in the situational theory of problem solving, the current study demonstrates that activists in a crisis situation are more likely to actively engage in information acquisition, selection, and transmission than other publics. In addition, this study finds that activists in a crisis could affect an organization negatively in terms of strong attribution of crisis responsibility to the organization, negative reputation, and less supportive behavioral intentions. Practical and theoretical implications are discussed.

목차

Abstract
INTRODUCTION
LITERATURE REVIEW
Digitalized Activists and Crisis Communication
Conceptualizing Activists in Three Problem-Solving Characteristics
METHOD
Participants
Procedure
Measurements
RESULTS
Segmentation
Hypotheses Testing
Implications
Limitations and Future Research
REFERENCES

저자정보

  • Hyunji Lim Adjunct Instructor, Department of Strategic Communication, Diederich College of Communication, Marquette University
  • Sang-Hwa Oh Assistant Professor, Charles H. Sandage Department of Advertising, College of Media, University of Illinois at Urbana-Champaign
  • Young Kim Assistant Professor, Department of Strategic Communication, Diederich College of Communication, Marquette University
  • Jeong-Nam Kim Professor, Gaylord Family Endowed Chair in Public Relations & Strategic Communication, Gaylord College of Journalism and Mass Communication, University of Oklahoma

참고문헌

자료제공 : 네이버학술정보

    ※ 기관로그인 시 무료 이용이 가능합니다.

    • 4,600원

    0개의 논문이 장바구니에 담겼습니다.