소비가치 및 호텔선택속성이 만족도에 미치는 영향 : 80년대 이후 출생한 중국 소비자들을 대상으로


The Effect of Consumption Value and Hotel Selection Attributes on Satisfaction : Focus on Chines consumers born after the 1980’s

장징야, 이희승, 서강태

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Chinese consumer market will increase by $ 2.3 billion over the next five years. Increasingly, the center of consumption has been changed to 1980s and 1990s therefore the market has to change its strategies to meet their target group. The purpose of this research is to investigate the relationship between consumption value and satisfaction, the relationship between hotel selection attributes and satisfaction, and what type of consumption value was selected for consumers. The results of this study were as follows. First, as a result of multiple regression analysis to see the effect of consumption value on satisfaction, the functional value factor of consumption value has a significant positive effect on satisfaction. Second, Reputation and the facility factors have a significant positive effect on satisfaction. The functional abilities should be increased to increase the satisfaction level of hotel visitors. The hotel offers a variety of room choices to satisfy your customers' consumption needs. In addition, strengthen hotel business' strategic goals by enhancing competitiveness of hotel business.


Ⅰ. 서론
Ⅱ. 이론적 배경
1. 소비가치
2. 호텔선택속성
3. 만족도
Ⅲ. 연구설계
1. 연구모형 및 가설설정
2. 자료수집 및 연구조사
Ⅳ. 분석결과
1. 인구통계학적 특성
2. 소비가치의 신뢰도 및 타당성분석
3. 호텔선택속성의 신뢰도 및 타당성분석
4. 만족도의 신뢰도 및 타당성분석
5. 소비가치와 만족도의 관계
6. 호텔선택속성과 만족도의 관계
Ⅴ. 결론


  • 장징야 Jingya Zhang. 중국건설은행 사원
  • 이희승 Heeseung Lee. 호남대학교 호텔경영학과 교수
  • 서강태 Kangtae Seo. 백석문화대학교 글로벌외식학부 교수


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