earticle

영어

This study collected 209 copies of Jeonju International Film Festival in Jeonju, Jeollabuk-do, Korea. In the empirical analysis of data on the influence of the selection attributes of the International Film Festival on the festival image, involvement and satisfaction, frequency analysis, validity, reliability analysis, and multiple regression analysis were conducted using the social science statistical program SPSS 20.0. First, Jeonju's international movie selection attribute was analyzed to have a significant influence on convenience and kindness in the festival image (emotional), but not attractive. The Jeonju international film selection attribute was analyzed to have a significant influence on the festival image (cognitive). Second, Jeonju international movie selection attribute was found to have a significant influence on kindness and convenience. Third, it was analyzed that Jeonju international movie selection attribute was significant for satisfaction. Fourth, the festival image was analyzed to be significant both involvement and satisfaction. Finally, involvement was analyzed to be significant for satisfaction. This study expects that the selection attribute and festival image of Jeonju International Film will be established, thereby increasing tourists' involvement and satisfaction in film festivals, and suggesting the revitalization of regional economy will be the basis for further research.