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영어

MICE industry has ripple effects in various fields. So we investigated how the MICE industry has affects casino visitors & sales through real cases and suggested ways to promote casino management in the future. To conduct this study, we confirmed the actual visitors and salse of L Casino during JCI Asia-Pacific Conference held in Jeju island from June 17 to 20, 2019. In addition, interviews were conducted with employees of L Casino to confirm practical implications. The research results are as follows. First, both visitors and sales of L casino increased during the conference. Second, if the casino manager is not properly prepared before the big event is held, the quality of service may be deteriorated, which may affect satisfaction and return visit intention. Finally, the MICE is an opportunity to improve the constitution, maximize the company's profits and attract new customers. In connection with the MICE industry, we suggest to activate the integrated resort including casino.