원문정보
Relationship between Tourists Participation, Service Value, and Commitment
초록
영어
This study examines the effect of traveler participation on service value and commitment. The survey surveyed travelers who have completed overseas travel at least once a year. The analysis used 239 questionnaires. Statistical analysis was performed using SPSS 20.0 and AMOS 20.0. The research results are as follows. First, tourist participation influenced service value. Second, tourist participation did not affect commitment. Third, the service value affects commitment. Fourth, the influence of travel agency participation on immersion was completely mediated by service value. Based on the research, the following implications are as follows. First, when providing travel services, it is important to accurately inform customers of the contents of services and to implement them. Second, in providing travel services, marketing is needed to maintain the relationship corresponding to intangible services rather than travel products themselves. Third, if service value is strengthened, travel agency commitment can be resolved.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 고객참여와 여행자 참여
2. 서비스가치
3. 몰입
Ⅲ. 연구설계
1. 가설설정 및 연구모형
2. 자료수집 및 분석방법
3. 설문지 설계
Ⅳ. 성과분석
1. 응답자의 인구통계학적 특성과 일반적 특성
2. 측정변수의 내적일관성과 타당성 평가
3. 가설검증
Ⅴ. 결론
참고문헌