원문정보
초록
영어
This study conducted an empirical study on factors affecting the continuous use of mobile payment for users. Based on Technology Acceptance Model (TAM) and Extended Expectation-Confirmation Model of lS Continuance (ECM-ISC), we set up the model and hypothesis by adding habit and utilization range as independent variables. We received 426 valid questionnaires from users who have used continuously mobile payments such as Alipay and Wechatpay in China. The collected data was analyzed by SPSS for validity, reliability, factor analysis, T-test and regression analysis. The result shows that perceived usefulness, perceived risk, habits and utilization range have positive effects on users who use AliPay. Users who use Wechatpay have been affected by perceived usefulness, perceived use of ease, habit and application scope. However, the social influence does not affect both.
목차
1. Introduction
2. Theoretical background
2.1 Technology Acceptance Model(TAM)
2.2 Continuous Use Model of Information System
3. Research Model and Hypothesis
4. Analysis of Research
4.1 Data Collection and Characteristics of Samples
4.2 Validity and Reliability Analysis
4.3 Correlation Analysis
4.4 T-test
4.5 Regression Analysis
5. Result
6. Conclusion and Discussion
References