원문정보
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
The Internet enables businesses to acquire a great deal of information, including prices in the open markets. In this study, we investigate what the value of reference price information is to a company in the market and how the company can make use of such information. Using business analytics, we were able to estimate prices of used cars for a rent-a-car company. The results show that a smart pricing information system is useful for collecting online reference price information and for estimating future prices of used cars and rental prices.
목차
ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review
2.1. Pricing across Competitive and Online Markets
2.2. Context of Used Car Pricing
2.3. Customer Value Theory and Conceptual Framework
Ⅲ. Data and Research Context
3.1. Data Description
3.2. Depreciation over Time
Ⅳ. Model
Ⅴ. Results
Ⅵ. Conclusions and Discussions
Ⅶ. Limitations and Future Studies
Acknowledgement
Ⅰ. Introduction
Ⅱ. Literature Review
2.1. Pricing across Competitive and Online Markets
2.2. Context of Used Car Pricing
2.3. Customer Value Theory and Conceptual Framework
Ⅲ. Data and Research Context
3.1. Data Description
3.2. Depreciation over Time
Ⅳ. Model
Ⅴ. Results
Ⅵ. Conclusions and Discussions
Ⅶ. Limitations and Future Studies
Acknowledgement
저자정보
참고문헌
자료제공 : 네이버학술정보