earticle

영어

The purpose of the study is to analyze the satisfaction and purchase intention of the 6th industrialized product users and find implications that can help to increase consumption of the 6th industrialized products. To this end, a survey was conducted on consumers who have purchased the 6th industrialized products, and bivariate probit and seemingly unrelated bivariate probit models were estimated. The results show that the awareness of the importance of agriculture, the subjective knowledge level of the 6th industrialized products, and the safety recognition of the 6th industrialized food are found to have a statistically significant effect on consumers’ satisfaction and purchase intention. The results imply that the promotion and the food safety improvement of the 6th industrialized products should be taken into account for developing the 6th industrialization policies.