earticle

영어

This study aimed to investigate the relationship between the empirical value of Pilates participants and their emotional response and behav-ioral intention. For this study, 286 participants who participated in Pilates classes in Seoul and Gyeonggi-do in 2019 were selected using the con-venience sampling method. For data processing, frequency, exploratory factor, reliability, correlation, and multiple regression analyses were performed using PASW ver. 23.0. The empirical values of the Pilates participants had a significant effect on their emotional response and behavioral intention. The emotional responses of the Pilates partici-pants also had a significant effect on their behavioral intention. In sum-mary, Pilates instructors, therefore, try to help the participants form positive experiences and emotional responses to induce participants’ continuous participation.