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초록
영어
This article is about the Chinese consumer's research on the continued use of WeChat applet. The WeChat mini program is an improvement of the application technology. The technology that conforms to the user's lifestyle or ease of use will stimulate the user's motivation. So this paper explores this issue from the perspective of motivation theory. We used Chinese consumers as research objects, collected 380 valid questionnaires, and analyzed data with AMOS and SPSS.
목차
Abstract
1. Introduction
2. Literature Review
2.1 WeChat mini-program
2.2 Theory Background
3. Research Model and Hypotheses
3.2 Research Hypotheses
4. Research Methodology
4.1 Operational Definition and Measurements
4.2 Sampling Design and Data Collection
4.3 Reliability and Validity
4.4 Hypotheses Testing Result
5. Discussion and Conclusion
References
1. Introduction
2. Literature Review
2.1 WeChat mini-program
2.2 Theory Background
3. Research Model and Hypotheses
3.2 Research Hypotheses
4. Research Methodology
4.1 Operational Definition and Measurements
4.2 Sampling Design and Data Collection
4.3 Reliability and Validity
4.4 Hypotheses Testing Result
5. Discussion and Conclusion
References
저자정보
참고문헌
자료제공 : 네이버학술정보