earticle

영어

The beauty industry has emerged as a new consumer trend, with steady moves to protect the precious Earth. Meanwhile, there have been various discussions and attempts to solve the environmental pollution problem and preserve the ecosystem, but some limitations and problems have been revealed due to conflicts with short-term economic growth and lack of social awareness and infrastructure in the actual application process. However, research to solve these problems is incomplete. In addition, no research has been conducted to take into account the changes and needs of consumers seeking "sustainable beauty," "philic environment" and "clean beauty." Therefore, in this study, it was intended to present and analyze hair shops and environmental protection application methods and their possibilities in consideration of changes and needs of consumers. Through this analysis, we wanted to break away from the passive attitude of hair shops in terms of environmental protection and to expand into areas that fulfill our social responsibilities. As a research method, I want to present the possibility of application of environmental protection within hair shop by analyzing the current status and trend of hair shop in Korea through various beauty theory books or business books that specialize in hair shop.