earticle

영어

Recently, senior travelers are increasingly going to travel websites for information search and e-purchase of travel and tourism products has become popular among seniors. This study aimed to investigate seniors’ usage of travel websites. Specifically, the relationships among seniors’ perceived travel website quality, functional performance, hedonic performance and e-loyalty were examined. The conceptual model was designed based on previous literature and the model was empirically tested. Online survey was conducted by a survey company in the USA, and data gathered from 315 seniors who have purchased travel products or services online was analyzed for hypotheses tests. The analysis results revealed that the higher seniors’ perception of travel website quality is, the better functional performance and hedonic performance are. In addition, functional performance and hedonic performance enhance seniors’ e-loyalty. The findings of this study offer specific guidance to online travel agencies targeting senior travelers and academic implication.