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논문검색

항공 셀프서비스기술이 이용자의 행동의도에 미치는 영향 : 기술수용모형을 중심으로

원문정보

Airline Self Service Technology and Behavioral Intent for Users : Technology Acceptance Model

윤규미, 김현정, 이종헌

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초록

영어

The development of self-service technology has brought about a great change in the relationship between customers and companies in the air transportation industry. Customers using air services can use the air service stage such as information collection, reservation, ticketing and check-in with self –service. Therefore, the purpose of this study was to present a model of how the Air Self Service Technology affects the behavioral intentions of users, and to clarify the relationship between these factors. The time range of the study was set as the base year in 2019. The target range was general adults over 20 years of age who have experienced overseas tourism within the past 2 years. The place range was limited to passengers who have used air SST at the at Incheon International Airport first and second terminal. In the questionnaire survey, a questionnaire survey was conducted using a self - filling questionnaire by a survey company. A total of 260 copies were distributed and retrieved. A total of 250 questionnaires were used, except for 26 questionnaires with low response rates and unresponsive responses. A total of 6 hypotheses were set to achieve the purpose of this study. As a result of the hypothesis test, 5 out of 6 hypotheses were adopted, one hypothesis was partially adopted, and the relevance of aviation self service technology to the influence on the intention of the users’ behavior was verified.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 항공 Self Service Technology
2. 기술수용모형
3. 행동의도
Ⅲ. 연구설계
1. 연구모형 및 가설의 설정
2. 변수의 조작적 정의 및 설문의 구성
3. 자료수집 및 분석방법
Ⅳ. 분석결과
1. 표본의 인구통계학적 특성
2. 측정변수의 신뢰성과 타당성 검정 결과
3. 가설의 검정
Ⅴ. 결론
참고문헌

저자정보

  • 윤규미 Kyumee Youn. 경기대학교 일반대학원 관광학 박사
  • 김현정 Hyunjung Kim. 경기대학교 일반대학원 관광학 박사
  • 이종헌 Jonghun Lee. 경기대학교 관광전문대학원 관광사업경영 박사과정

참고문헌

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