earticle

영어

In this study, the main identity of festivals for visitors to Gunsan time travel festivals is to examine the sustainability of local festivals and to study the satisfaction of tourists to contribute to the increase of tourist attraction. The Gunsan Time Travel Festival was held for the first time since 2013 based on modern history. Starting from the existing festival contents, we started by reflecting unique materials based on the cultural identity of the region. Gunsan Time Travel Festival is 235, except for 5 questionnaires that collected 240 copies of tourists who participated in the festival during the three days from October 10 to 06, 2019. In the empirical analysis of data, frequency analysis, validity, reliability analysis, and multiple regression analysis were performed using the social science statistical program SPSS 20.0. First, festival identity was analyzed to have a significant influence on festival sustainability (social). Second, festival identity was found to have a significant influence on satisfaction. Third, festival identity was analyzed to be partially significant in behavioral intention. Fourth, festival sustainability was all significant for satisfaction. Fifth, festival sustainability was found to be partially significant in behavioral intention. Finally, satisfaction was analyzed to have a significant effect on behavioral intention. Gunsan Time Travel Festival With this year's street-type festival, the content has increased, local residents and tourists have joined the program to show the identity of the festival. It is judged that there is.