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논문검색

농산물종합가공센터 이용농가에 대한 중요도와 만족도 분석

원문정보

A Study Analysis of Importance and Satisfaction of Farms Using Local Agricultural Products Processing Center

장양례, 양정임, 황대용, 김창환

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

In this study, the IPA analysis method was conducted to measure the importancesatisfaction of the emphasis and insufficient tasks for farmers who use local agricultural products processing centers. When looking specifically at measurement items located in each quadrant, the items located in Division I were shown to be strong items of regional agricultural product complex, including understanding of processing and product development, stability of facilities, improvement of processing technology, facility and facility excellence, facility stability and quality of food safety certification. The items located in Division II were found to be the most vulnerable items to focus efforts on revitalizing the comprehensive agricultural processing center, as they were recognized as important items for distribution sales, joint packaging/design support, promotion marketing support, and diversity of facilities. Items located in the division III are those that understand the distribution system and improve management, improve management mind and understand the trend of market consumption, and they are low in priority because both importance and satisfaction level are low. Items located in the IV division are those that need to be avoided with items such as start-up and processing technology education, legal and institutional understanding, and acquisition of customer management marketing methods.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 농산물종합가공센터 운영현황
2. 관련선행연구 고찰
Ⅲ. 연구방법
1. 연구방법
2. 설문지구성과 자료 분석 방법
Ⅳ. 실증분석
1. 표본의 인구통계적 특성과 일반적인 현황
2. 측정항목의 신뢰성 및 타당성 검증
3. 농산물종합가공센터를 이용하는 농가들의 중요도와 만족도 분석
4. 농산물종합가공센터의 중요도와 만족도 Matrix 분석결과
5. 농산물종합가공센터의 성과가 전반적인 만족에 미치는 영향분석
Ⅴ. 결론
참고문헌

저자정보

  • 장양례 Yanglae Jang. 숭의여자대학교 관광과 조교수
  • 양정임 Jungim Yang. 숭의여자대학교 관광과 조교수
  • 황대용 Daeyong Hwan. 농촌진흥청 국립농업과학원 농업연구관
  • 김창환 Changwhan Kim. 농촌진흥청 농산업경영과 연구사

참고문헌

자료제공 : 네이버학술정보

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