원문정보
The Impact of Daegwallyeong Snow Festival Images on Participants' Satisfaction and Revisit
초록
영어
The purpose of this study is to the impact of Daegwallyeong Snow Festival Images on Participants' Satisfaction and Revisit. Data collection was conducted from Jan 10, 2019 to Jan 18, A total of 330 copies of the questionnaires were distributed and 310 copies were collected. The factor analysis and the reliability test were conducted using SPSS 23.0 and AMOS 23.0 for 296 statistical analyzes and covariance structure analysis was conducted to verify the proposed research hypothesis. First, the images of the festival will affect satisfaction. Second, the images of the festival will affect intentions to revisit the festival. Third, participants' satisfaction will affect intentions to revisit the festival. This study is to examine how participants' impressions of Daegwallyeong Snow Festival(DSF) images affect satisfaction and intentions to revisit the festival and to submit a government proposal requesting a policy that promotes DSF globally. To this end, the survey was conducted by the participants of DSF, which is held in Daegwallyeong-Myon, Pyeongchang-Gun, Gangwon-Do.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 축제 이미지
2. 축제 만족도
3. 재방문의도
Ⅲ. 연구설계
1. 연구모형과 가설설정
2. 변수의 조작적 정의
3. 조사 설계
Ⅳ. 분석결과
1. 인구 통계적 특성
2. 축제이미지에 대한 탐색적 요인분석 및 신뢰도 분석
3. 만족도 및 재방문의도에 관한 신뢰도 분석
4. 확인적 요인분석
5. 각 요인 간 상관관계 분석 제곱 값(SMC) 및 AVE
6. 가설의 검증
Ⅴ. 결론
참고문헌