원문정보
The Effect of Local Food Consumer’s Experiential value on Attitude and Purchase intention
초록
영어
The purpose of this study was not only to extend research on experiential value by examining the effect of Local Food Consumer’s experiential value on attitude and purchasing intention but also to seek both a new strategic for management of the local food. The data for this study are drawn from a sample of 198 purchasing products at the local food stores across Jeonju in South Korea. On the basis of the discussion of consumer’s experiential value on attitude and purchasing intention, a number of hypotheses were proposed. This study utilized a pass analysis to testify hypotheses proposed. Results showed that group value of customer's experiential value had the most significant influences on customer’s attitude. In addition, both functional and group value had a positive influence on consumer’s purchasing intention. On the other hand, ecological value had no effect on it. Lastly, there was a positive relationship between consumer’s attitude toward a local food and purchasing intention. Based on the results, implications for consumer’s experiential value literature, practices for local food in terms of strategic guidelines and future research are discussed.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 로컬푸드 경험가치
2. 로컬푸드 태도
3. 로컬푸드 구매의도
Ⅲ. 연구방법
1. 연구모형
2. 연구가설
3. 조사설계
Ⅳ. 실증분석
1. 인구통계적 특성
2. 탐색적 요인분석 및 신뢰도 분석
3. 가설검증
Ⅴ. 결론
참고문헌