국적 저비용항공사 이용자의 지각된 가격과 가치에 대한 고객만족도가 행동의도에 미치는 영향


The Effect of Customer Satisfaction on the Behavioral Degree of the Perceived Price and Value of the nationality Low Cost Carrier Users

박영식, 진철웅

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The purpose of this study is to identify the relationship between the perceived price and value of users of nationality low cost carrier to their user behavior. An online survey was conducted to confirm 260 copies of the final valid sample for Seoul citizen who have used the nationality low cost carrier more than once. The analysis found that, first of all, the perceived prices of users of low cost carriers of nationality are affecting customer satisfaction. Second, it has been shown that the perceived value of users at nationality low cost carrier affects customer satisfaction. It has also been found that monetary value has a greater impact than emotional value. Third, it has been found that customer satisfaction with perceived prices and values of low cost carrier users of nationality affects their behavior. These results are thought to help management of nationality low cost carrier to know the prices and values recognised to users of nationality low cost carrier, to set prices and to formulate strategies for value creation. Based on the result of verifying the hypothesis of this study, the following implications could be suggested. First, the issue of how low-cost carrier managers perceive low-cost carrier users to perceive price and value can play an important role in shaping their intentions. I think it will be necessary. Second, if a high price can provide enough value to customers, high price policy needs to be reflected in management. Third, it is necessary to make effort to practice customer satisfaction management throughout the enterprise.


Ⅰ. 서론
Ⅱ. 이론적 배경
1. 지각된 가격
2. 지각된 가치
3. 고객만족
4. 행동의도
Ⅲ. 연구모형과 가설
1. 연구모형
2. 변수의 조작적 정의 및 연구가설
3. 측정항목 및 설문지 구성
4. 자료수집 및 분석방법
Ⅳ. 성과분석
1. 표본의 특성
2. 측정항목의 신뢰성과 타당성 검증
3. 가설검증
Ⅴ. 결론


  • 박영식 Youngsik Park. 우석대학교 문화사회대학 항공서비스학과 교수
  • 진철웅 Cholwoong Jin. 우석대학교 문화사회대학 항공서비스학과 교수


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