earticle

영어

The purpose of this study is to present a desirable direction for the strategy of overseas urban development projects which is attracting attention as a new national growth engine. In order to examine the competitiveness of existing urban development technologies accumulated and developed through the construction of new towns and the effectiveness of existing strategies, this study compared the cases of Egypt New Communities with Korea new towns built around the same time and suggested desirable urban development strategies. First of all, rather than approaching overseas development projects with the concept of exporting domestic products, the project should be promoted based on the cooperation of public entities of both countries. Secondly, it should be based on the target country's specific environment which is far different from that of Korea in the areas of the legal framework and the economic level and situation. Third, the strategy to fill the developed space is not less important than constructing excellent urban infrastructures and it must be considered from the initial stage of the project. Fourth, Korean companies need to select and concentrate on the fields where they have competitiveness and need to boldly localize their business in the target country. In addition, this study suggests that countermeasures for the affordable housing market where demand is surging globally are needed and that an approach based on the profit model rather than construction technology is required as well.