earticle

영어

This paper examined the effect of Pedestrian-friendly Revitalization Program of Area near Seoul Station on Namdaemun Market Merchants’ Movement Decision Making, whether to stay or move. Research survey had been carried to 400 merchants from Dec. 2016 to Jan. 2017 and finally 70 cases were adopted to analysis. The binary logistic regression model was employed to analysis. And the results were as follow. First, 37.1% of merchants were willing to move to another region. Second, the significant factors at below 90% were Rent per square meter(-), Recent increase of rent(+), Accessory sector(+), Participating Association(+), Positive business outlook(+). So, these results showed that the determinant factor was economic rent burden. Specifically, More visitors coming, higher pressure forcing merchants, who had paid lower rent, to move involuntarily. Consequently, If more floating population were coming to Namdaemun market, Accessory wholesaler, which had increased from the 1980s and occupied large portion in Namdaemun market, would be displaced by retail shops.