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논문검색

온라인 관광정보의 신뢰와 만족이 이용자 행동의도에 미치는 영향 : 관광목적지 이미지의 매개효과를 중심으로

원문정보

The Impact of Trust and Satisfaction of Online Tourism Information on User's behavior intention : Focusing on Mediating Effects of Tourism Destination Images

곽대영

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The objectives of this study are to provide significant implications for online tourism information providers like tourism product suppliers, tourism related public institutions, and the people posting tourism information on the internet for their own purposes, by analyzing the effect relationships between trust and satisfaction of online tourism information and users' behavior intentions, and mediating effects of tourism destination images on them. To achieve the objectives, the literatures on trust and satisfaction of online tourism information, user's behavior intention, the image of tourism destination, and their relationships, and empirical studies on the user's perception regarding those issues was conducted. The findings of the study showed that both trust and satisfaction factors had significant positive impacts on users' behavior intentions, and the partial mediating effect of cognitive image of tourism destination existed between the effect relationship of trust and satisfaction of online tourism information and user's information sharing intention.

목차

ABSTRACT
I. 서론
II. 이론적 고찰
1. 온라인 관광정보의 신뢰, 만족과 행동의도
2. 관광목적지의 이미지
III. 연구방법
1. 자료의 수집과 분석
2. 연구모형과 가설설정
IV. 실증분석
1. 표본의 일반적인 특성
2. 측정도구의 신뢰성 및 타당성
3. 가설검증
V. 결론
참고문헌

저자정보

  • 곽대영 Kwak, Dae-Young. 남서울대학교 관광경영학과 교수.

참고문헌

자료제공 : 네이버학술정보

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