earticle

영어

This study examined the impact of personal traits on the factor of SNS tourism information. The IT-related consumer characteristics variables as known as personal traits are consumer innovativeness, sociability and opinion leadership. According to previous studies, some psychological variables had strong relationship with IT use environment. Computers and personal mobile device had developed and designed for an individual use context. Personal traits variables are also developed and researched for understanding the individual consumers psychological situation for buying behavior and diffusion process. The results suggest that consumer innovativeness significantly related to convenience and responsiveness factors of SNS tourism information service quality. The sociableness characteristics of consumer have strong relationship with interest and usefulness factors of SNS tourism information service quality.