원문정보
초록
영어
The purpose of this study is to offer the effect relationship of Lifestyle, tourism attributes, tourism Preference in tourism destination. Jungmoon Tourist Resort Complex, the largest tourism destination in Jeju, has been planned and developed from 1970s and is still developing. There are not many tourism facilities which can attract tourist. This study empirically verifies the relationship between tourist lifestyle and choice attributes of tourism destinations in Jungmoon Tourist Complex, a representative tourism destination of Jeju Island. The purpose of this study is to subdivide the lifestyle factors, which are one of the psychologically descriptive market segmentation types of tourists, and to examine the preference combination and utility of touristic choice attributes by segmentation group. And it will be detect though the analysis of tourist lifestyle clusters and tourism attributes preferences. With 315 valid responses collected from an on site survey. The statistical analysis of the data was performed using techniques of frequency analysis, factor analysis, cluster analysis, anova test and conjoint analysis.
목차
I. 서론
II. 이론적 고찰
1. 라이프스타일에 의한 시장세분화
2. 관광지의 선택속성
III. 연구방법
1. 설문조사내용 및 연구방법
2. 설문조사 및 분석방법
Ⅳ. 결과 및 고찰
1. 관광객의 인구 통계적 특성
2. 라이프스타일 유형별 시장세분화
3. 관광지 속성의 선호도 분석
Ⅴ. 결론
참고문헌