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논문검색

인터넷쇼핑몰 관련 소비자 피해에 관한 대응행동-패션상품 구매를 중심으로

원문정보

Research for the Consumer's Damage ln Intenet Shopping Mall - Fashion Goods on Intenet Shopping Mall

장현선

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초록

영어

As e-commerce is expanding rapidly, the consumer's damage in the e-commerce is also dramatically increased. This research was mainly focused on the consumer's damage experiences through the e-commerce, the consumer's behavior's when they were confronted with troubles, and the way to handle their damages in the e-commerce. This research was made with the intention of not only supplying the academic data on the consumer's damage but also understanding the consumer's basic behavior patterns in e-commerce. This research was supported by the surveys conducted to consumers who had previously experienced fashion e-commerce. Total 1230 questionnaires out of returned questionnaires were sampled for the final analysis. Main findings are as follows. 1) More than 90% of respondents answered that they had experienced troubles 2) Most consumers did complain their damages actively and tried to obtain proper cure from the seller.

저자정보

  • 장현선 Chang, Hyun-Sun. 성균관대학교 가족경영소비자학과 강사

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자료제공 : 네이버학술정보

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