earticle

영어

This study is conducted from a design perspective with women's fashion and uses the cheongsam dress as an example within Taiwan and mainland China to investigate Chinoiserie fashion design. First, we adopt the Evaluation Grid Method of Miryoku engineering to interview subjects about their perceived cognition of Chinoiserie women's fashion to determine the purchase charm features that affect consumers the most. These findings help provide relevant references for fashion instruction personnel in the design of creative curriculum and instruction and can also add some effective information to the database of future fashion design. As our research results show, the consumer groups in mainland China and Taiwan have different perceptions of Chinoiserie fashion, while design professionals and non-design professionals have diverse preferences regarding their perceived cognition of Chinoiserie fashion. Therefore, these results indicate that people from different backgrounds have rather significant differences in terms of sensibility for Chinoiserie fashion.