원문정보
Motivational Factors for Persuasive System Adoption : Interactive Mirror System Case
초록
영어
Despite the growing enthusiasm for the persuasive system like an interactive mirror system little is known about what motivates the customers to try the system and makes customers return repeatedly to the system. The key to understanding persuasive system adoption is the identification of the preconditions needed for the system adoption. Using grounded theory building methodology, we identified the preconditions needed for the system adoption. First, past research regarding users’ motivational factors to use the persuasive system is reviewed. Then, research methodology and data analysis are presented. Finally, the study findings and conclusions are presented.
목차
1. Introduction
2. Persuasive System
3. Interactive Mirror System
4. Persuasive System Design Model
5. Persuasive System Design Model Applied to an Interactive Mirror System
5.1 The Intent
5.2 Persuasion Event
5.3 Persuasion Strategy
6. Research Methodology
7. Data Analysis and Interview Findings
7.1 Competence
7.2 Autonomy
7.3 Learning
7.4 Engagement and Relaxation
7.5 Self-Identity
7.6 Public Sense of Accomplishment
7.7 Community
8. Conclusion
9. Limitations and Future Research
References