원문정보
A Study on the Effect of Cruise Tourists' Expectation and Performance on Satisfaction and Repurchase of Cruise Products.
초록
영어
This study was conducted to identify the expectations and performance of cruise tourists who have experience in cruise tour and to investigate how each result affects the satisfaction of cruise tourists and how this resulted satisfaction eventually influence them in repurchasing of cruse products. The survey was conducted for a week from Jan 21 to 27, 2019 on tourists who have experiences in cruise tour. Total 148 surveys were collected and used for final analysis. The coded data were analyzed using SPSS 22.0 for Windows. The study have shown that expectation of experience affect all performance factors of deviance, interest, sociability, and experientiality. In addition, in performance, all factors of deviance, interest, sociability, and experientiality affected satisfaction, while only deviance had a significant effect on satisfaction.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 크루즈관광
2. 기대
3. 성과
4. 만족
5. 재구매
Ⅲ. 연구설계
1. 연구모형
2. 가설의 설정
3. 자료수집 및 분석방법
Ⅳ. 실증분석
1. 표본의 특성
2. 측정항목 신뢰성 및 타당성 검정 결과
3. 가설의 검증
Ⅴ. 결론
참고문헌