earticle

영어

The purpose of this study is to investigate the tourism motivations and make clusters and to find out the characteristics of walking tours for 368 travelers to the pilgrimage way of St. James in Spain by on-off line survey. The first factors were extracted the 'self-meditation' factor, followed by 'self-refreshment', 'local experience' and 'curiosity' factors. The final factor was the ‘religious’ factor with the lowest average. The cluster analysis was classified into three groups: 'active walker', 'neutral walker' and 'passive walker'. The 'active walker' cluster had catholics in their 50s and 60s aged spent their journey with their family partners. The 'neutral walker' had a high rate of female unmarried responses under middle aged and non religious, walking alone mostly. The 'passive walker' cluster had intended to focus themselves on walking alone for religious reason. Based on the results the walking travelers pursue their internal value, domestic walking tours should be able to attract visitors seeking internal values by reinforcing themes related with local landscape and external programs.