earticle

영어

The purpose of this study is to analyse the climate impact of tourism demand for the increasingly accelerating climate change phenomenon. As a result, 78 tourist sites in 8 regions were measured for the influence of climate factors on tourism demand over the past three years. In order to carry out this study, panel data analysis was carried out considering both time and cross-section influences. With a valid climate factor, it was confirmed that the average temperature was in the positive direction, and that precipitation, wind velocity and fine dust were affecting in the negative direction. This showed the same results as the preceding study that the appropriate temperature had a positive effect on tourism satisfaction, high precipitation had a negative effect on satisfaction. For fine dust, an increase of 10㎍/m³ in fine dust caused a decrease in tourism demand of 4%. Through this study, we expect to present practical implications for tourism management policies in preparation for climate change phenomena where abnormal weather phenomena and weather disasters are increasing gradually.