earticle

영어

The sharing economy has recently gained attention as a key part of the ICT industry. And China has emerged as a leading country in the sharing economy. the business model most people encounter is bike-sharing services. Ofo and Mobike, the flagship companies of China's bike-sharing service, have generated a lot of revenue since 2014 as they have made inroads into numerous countries and cities, but Ofo's case has recently led to a situation where it is impossible to refund the deposit to customers. In order to explore the problems of China's sharing economy service and future development direction at a time when this reinterpretation is needed, this study collected press reports, classified them into four groups, and explored the practical future direction of the shared economy business model through analysis of document level and sentence level. The findings will help overcome future problems of Korea's shared economy and complete an economic model. This conclusion gives South Korea the same implications as a response. First, The sharing economy should focus on cost reduction rather than business expansion or the realization of economies of scale. Second, The sharing economy needs the state's policy support. In particular, it is necessary to establish relations with the recently emerged auxiliary means of transportation. Third, the relationship with traditional industries should be clarified through the establishment of concepts on the sharing economy. A common economy is the beginning of industry. Therefore, this study confirmed the need to explore the direction of development through the precise concept and purpose of the sharing economy.