원문정보
초록
영어
Silk Industry doesn't have enough strategic ability to plan the product for internal and external strong competition and global luxury trend in Jinju. To provide silk fashion planning information and planning method, this study investigated the fabric planning system, such as product system and problems, the method of seeking information, via questionnaires for 68 Jinju silk companies. The results were that the Korean traditional garment, Han-bok and lining of that were given more wight in Jinju Silk for domestic, and the next, neckties. These silk had produced by OEM and didn't have almost my planning ability, but nowadays buyers wanted to get some planning ideas from manufactures, not giving any planning guideline before production, more and more. For Jinju Silk Fabric Companies, planning direction of silk fabrics of vision were needed, that had to be adaptable to manufacture situation and applicable to market.
목차
I. 서론
1. 연구목적
2. 중소기업의 소재기획체계의 중요성
II. 연구방법
1. 측정도구
2. 조사대상 및 분석
III. 결과 및 고찰
IV. 결론
참고문헌
