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영어

This paper is aimed at discussing the current status of Korean wave or Hallyu in the African continent by discussing major developments and strategies. It begins with the description of the historical roots and the progress in the relationship between Korea and African countries in the past several decades. The paper continues exploring into the emerging cultural force of Hallyu in action in the African continent and discusses further on the essence of the Korean Wave along with its manifestations and effects as a new engine for economic growth and cultural diplomacy or soft power. Cultural diplomatic strategy of China is briefly presented as a comparison to that of Korea’s after discussing the major developments related to cultural exchanges between South Korea and African countries at an official level. Special discussions on major Hallyu related activities and trends in some sub-Saharan countries such as South Africa, Ethiopia, and Nigeria will follow in the last section.