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영어

The implication of consumer policy is vital as it directly links to enhancing public welfare through ensuring consumers’ rights and interests, and strengthening the competitiveness of an enterprise and nation.
This paper has three primary goals: (1) To define the concept of consumer policy in terms of national policy (2) To explore the objective and scope of consumer policy (3) To classify the consumer policy by subject or by characteristics. In addition, this paper will consider the status of consumer policy centering on central and local governments and the Korea Consumer Protection Board (KCPB). The status of consumer policy researches by the government, KCPB and the Korean Society of Consumer Studies will also be examined based on study reports, researches and individual papers.
Chapter Ⅳ touches upon the proposal for consumer policy research through pinpointing key issues: (1) Proposing the need to expand the scope of research (2) Underlining the need for analysis and evaluation of consumer policy (3) Suggesting a role for consumer policy researchers.