earticle

영어

With the rapid development of the digital society, academic disciplines, especially interdisciplinary
disciplines, are faced with the challenge of merging and converging. This study aims to
re-establish the academic identity of consumer science, and to strengthen its position as an
independent academic discipline that is on its path of development in order to open a new
horizon.
This study is arranged in three parts. In the first part, the history of development, the
current status and the future direction and challenges of Consumer Science as an academic
discipline are reviewed and discussed. In the second part, “Consumerism” is re-conceptualized
as the ideology and foundation of Consumer Science, and the concept of New Consumerism is
discussed. In the third part, attitudes of consumer researchers and approaches needed to
expand Consumer Research, are discussed and new directions for future research are suggested.