earticle

영어

The􀀃automobile􀀃exhibition􀀃hall􀀃is􀀃sensitive􀀃to􀀃local􀀃characteristics􀀃and􀀃location,􀀃and􀀃it􀀃provides􀀃facilities􀀃investment􀀃and􀀃advanced􀀃 image.􀀃 It􀀃 also􀀃 serves􀀃 as􀀃 a􀀃 factor􀀃 for􀀃 raising􀀃 the􀀃 value􀀃 of􀀃 real􀀃 estate.􀀃 Consumers􀀃 are􀀃 subjected􀀃 to􀀃 a􀀃 variety􀀃 of􀀃 purchasing􀀃 decision-making􀀃 processes􀀃 with􀀃 second-highest-involvement􀀃 products􀀃 following􀀃 real􀀃 estate􀀃 housing.􀀃 To􀀃 this􀀃 end,􀀃 automobile􀀃 companies􀀃have􀀃created􀀃space􀀃for􀀃visitors􀀃to􀀃see􀀃the􀀃functions􀀃and􀀃design􀀃of􀀃their􀀃cars,􀀃and􀀃they􀀃have􀀃created􀀃a􀀃time􀀃and􀀃space􀀃 for􀀃 a􀀃 complex􀀃 experience􀀃 to􀀃 experience􀀃 a􀀃 ride􀀃 on􀀃 a􀀃 test􀀃 vehicle􀀃 or􀀃 provide􀀃 various􀀃 information􀀃 about􀀃 a􀀃 car.􀀃 As􀀃 a􀀃 result􀀃 of􀀃 the􀀃 empirical􀀃 analysis,􀀃 five􀀃 factors􀀃 such􀀃 as􀀃 complex􀀃 experience,􀀃 internal􀀃 space,􀀃 external􀀃 space,􀀃 information􀀃 provision,􀀃 and􀀃 visibility􀀃 were􀀃 derived.􀀃 The􀀃 effect􀀃 of􀀃 each􀀃 factor􀀃 on􀀃 brand􀀃 preference􀀃 was􀀃 influenced􀀃 by􀀃 internal􀀃 space􀀃 factor,􀀃 External􀀃 space,􀀃 information􀀃 provision,􀀃 and􀀃 complex􀀃 experience.􀀃 􀀃 On􀀃 the􀀃 other􀀃 hand,􀀃 the􀀃 visibility􀀃 factor􀀃 had􀀃 a􀀃 negative􀀃 effect􀀃 on􀀃 the􀀃 brand􀀃 preference􀀃 but􀀃 the􀀃 trust􀀃 level􀀃 was􀀃 significant.􀀃 􀀃