원문정보
A study on the Consumer Behavior Analysis of Visitors in Urban Outlet Shopping Mall - Focused on Mario Outlet -
초록
영어
As the desires of consumers are being diversified, the forms of commercial spaces are also being diversified. In the late 1970s when the industrial complexes began to be developed in Korea, the Guro Industrial Complex was developed to cultivate the export industry, and the Geumcheon Fashion Town evolved into a street outlet from a factory outlet to respond to the desires of the consumers according to the flow of time. Outlet shopping malls enable the consumers to purchase famous brands in affordable price, and satisfy both the brand consumption desire and the desire for rational consumption to be developed continuously. As a result of the exploratory factor analysis, the attraction factors of Mario Outlet were shown to be 5 factors: diversity of purpose, identifiability of cognition, convenience of approach, Efficient consumption, and affordability of convenience. Among these factors, diversity of purpose, convenience of approach, Efficient consumption, and affordability of convenience showed to have a significant positive effect on intention of revisit.
목차
I. 서론
1. 연구의 배경 및 목적
2. 연구의 범위 및 내용
3. 선행연구 검토
II. 이론적 고찰
1. 아웃렛쇼핑몰
2. 소비행태
III. 실증분석
1. 연구대상지 현황
2. 연구의 모형
3. 변수의 구성
IV. 분석결과 및 해석
1. 자료수집
2. 표본의 인구통계적 특성
3. 요인분석
4. 상관분석
5. 소비자 재방문의도 회귀분석
V. 결론 및 시사점
참고문헌