대학 상권 이용자의 장소 선택에 관한 연구 - 건대 상권을 중심으로 -


A study on Users Selecting Business District near University - Business District near Konkuk university -

윤창원, 박태원

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This study analyzes the business district near Konkuk University, which are selected through analysis of press, in order to explore how they overcame the limitation that university towns experience. Through analysis on visiting purpose of visitors who have chosen the business district near Konkuk University against others, various factors such as activities, events, convenient accessibility, tourist attractions, friendliness, and cultural experiences have provided difference from other general business districts and declining university towns. In conclusion, university towns with previously mentioned strengths have more stable competitiveness in comparison with general business districts. Popular university towns with their golden ages have power to draw visitors even during off-season, which is a weakness of university towns. In addition, it is deducible that users select university towns for such strengths when choosing from business districts to visit.


Ⅰ. 서론
1. 연구의 배경 및 목적
2. 연구의 범위 및 방법
Ⅱ. 선행연구 검토 및 고찰
1. 선행연구 검토
2. 선행연구 변수 추출
3. 대학의 사회적 기능
4. 대학상권의 특징
Ⅲ. 사례대상지 선정 및 실증분석
1. 사례대상지 선정
2. 설문지 작성
3. 요인분석
Ⅳ. 결과 및 해석
Ⅴ. 결론 및 시사점


  • 윤창원 Yun, Changg-Won. 광운대학교 부동산학과 석사
  • 박태원 Park, Tae-Won. 본 학회 정회원, 광운대학교 도시계획부동산학과 교수


자료제공 : 네이버학술정보

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