earticle

영어

Most tourism resources are developed focusing on cultural assets or relics at the moment. Consequently, agricultural villages with lack of cultural assets or relics suffer difficulties in attracting tourists. However, the village resource development doesn’t have to be focused on cultural assets, relics and natural resources. It is also not a desirable direction to plan festivals without special characteristics. If analyzing village resources in details and telling a story based on them, existing resources can make effective tourism resources. To develop a story with village resources, it is needed to analyze climate, geography, environments, and available resources in the neighborhood and then secure differentiated uniqueness and distinctions of the village. It is also important to consider learning effects and interest when designing a tourism program. In this case, story-telling method in theme parks can be utilized. Theme parks distribute things to see, things to experience, things to ride, things to enjoy and things to eat effectively and actively utilize them to provide knowledge and joy together. Additionally, they try to leave strong impression by utilizing unique identity of the theme park. The agricultural and fishing villages in Korea have limitations to plan and systemize such programs with existing human resources. Active administrative supports are needed so that cooperation and exchanges with experts can take in place. For this, local governments should activate available human resource pool and make most of it in resource development. To invite tourists, it is necessary to establish a user-friendly internet page so that they can easily search for the information that they want. Although there is Jeju Tourism Information site (http://www.jejutour.go.kr), it is limited to provide simple introduction of accommodation and restaurants. Thus it is difficult to say that it provides tourists with practical information. It is needed to have a system where tourist can find price information of transportation, accommodation, restaurant and tourists’ attractions, and make reservation and cancellation in real time. It is needed to modify homepage so that one-stop reservation can be made on the site. To make the current Jeju Tourism Information site (http://www.jejutour.go.kr) play its roles well, it is a good idea to expose this site on the top of the search result on famous search engines such as Naver, Daum and Yahoo with the keyword of ‘Jeju’ ‘Trip to Jeju’, ‘Jeju Ole’ and ‘Mt. Halla’. At the moment, travel agencies and tourism products are listed on the top of the list, which does not give practical help to users. It is needed to make Jeju Tourism Information site as a representative site for Jeju tour, provide village tour, theme tour and related exotic tour products so that it can give practical help to the users.

한국어

현재의 관광자원 개발은 유명관광지와 문화재, 문화유산 등을 중심 으로 이루어지고 있다. 이로 인해 이들 자원이 부족한 농․어촌 마을들 은 관광객을 유치하는 데 어려움을 겪고 있다. 이를 극복하기 위해서는 마을이 지닌 자원을 면밀히 분석하고 이를 효과적으로 이용할 수 있는 스토리텔링의 개발이 필요하다. 이를 통해 마을이 지닌 기존 자원들도 효과적인 관광자원이 될 수 있다. 마을자원을 스토리텔링하기 위해서는 마을의 기후․지역․지리․환경, 마을주변 활용 가능 자원 등을 면밀히 분석하고, 이를 바탕으로 타 지역과 차별화된 변별력과 고유성을 확보 하는 것이 우선이다. 이를 바탕으로 효과적인 스토리텔링이 이루어 져 야 한다. 이 글에서는 제주지역의 동광마을을 대상으로 효과적인 스토 리텔링 방안을 제안하였다.