earticle

영어

International Air Transport Association(IATA) launching Fast Travel Program, self-service check-in(including web, kiosk and mobile phone-based) is one of key components. Online check-in service provides more choice and control for passengers, and lower costs for the industry. The main goal of this study is by integrating the TAM(Technical Acceptable Model) with two psychological factors, personal innovativeness and subjective knowledge, investigates the model of passenger’s continuance intention of airline online check-in services. The findings of this study demonstrate that a direct effect on continuance intention of airline passengers’ innovativeness and subject knowledge rejected. But through partial mediation of perceived ease of use and perceived usefulness on continuance intention have an indirect effect. Add to above, this study focuses on differences of personal innovativeness and subjective knowledge between two groups of passengers: those who have recently(after jan2018) completed a flight online check-in services and those who not yet.