earticle

영어

The purpose of this study was to identify the affect of environmental characteristic of camping site on perceived value and behavioral intention. In order to fulfill the aim the author firstly focused on literature review concerning about fore mentioned research variables in various previous studies and performed an empirical research. A questionnaire was developed based on a throughout review of the literature and on a pilot study. A total of 322 were used in data analysis after eliminating unusable responses and SPSS 21.0 and AMOS 18.0 was the program for analysis. Result being deduced through this study is summarized as follows. Firstly, physical and service environments have a significant effect on social and emotional value. Secondly, social environment has a significant impact on social values. lastly, functional value and emotional value have a significant effect on behavior. Therefore, the result of this study has room for further discussion through more systematic survey and analysis.