earticle

영어

This study classified overseas travellers’ designation selection attributes and constraint factors, and analyzed how these factors influence their travel satisfaction and how their satisfaction influences their recommendation intention and revisit intention by setting a study model and establishing and examining four hypotheses. This study drew tourist attraction selection attributes and tour constraint factors, and then extracted and named seven factors: F1: physical constraint, F2: interpersonal constraint, F3: psychological constraint, F4: attractiveness/connection, F5: intrinsic constraint, F6: personal constraint, and F7: safety/convenience. According to the factor analysis, the Cronbach's α value of each one of the factors ranged from 0.626 to 0.844. Therefore, it was judged that all variables used in this study had internal consistency. By examining a study model and hypotheses, this study tried to find whether these factors influenced overall satisfaction, whether their satisfaction positively influenced their recommendation intention and revisit intention, and whether constraint factors negatively influenced their satisfaction. According to the examination of the study model, attractiveness/connection and safety/convenience among the seven factors positively influenced overall satisfaction. Overall satisfaction positively affected their recommendation intention and revisit intention. Physical constraint and interpersonal constraint showed significant results. Interpersonal, and personal constraint factors are negative factors of overall satisfaction. However, this study revealed that they positively, not negatively, influenced overall satisfaction. In the past, such constraint factors were negative. At present, they become positive opportunity factors to overcome negative aspects and have new travel opportunities.