원문정보
초록
영어
The aim of this study is to develop Artificial Intelligence (AI) based business models of media firms. We define AI and discuss ‘AI activity model’. The practices of the efficiency model are home equipment-based personalization and media content recommendation. The practices of the expert model are media content commissioning, content rights negotiation, copyright infringement, and promotion. The practices of the effectiveness model are photo & video auto-tagging and auto subtitling & simultaneous translation. The practices of the innovation model are content script creation and metadata management. The related use cases from 2012 to 2017 are introduced along the four activity models of AI. In conclusion, we propose for media companies to fully utilize the AI for transforming from traditional to successful digital media firms.
목차
1. Introduction
2. Theoretical background
2.1. The concept of artificial intelligence (AI)
2.2. Activity model of AI
3. Research design
3.1 Research question
3.2 Methodology
4. Results and discussion
4.1 Practices of media business in the efficiency model
4.2 Practices of media business in the expert model
4.3 Practices of media business in the effectiveness model
4.4 Practices of media business in the innovation model
5. Conclusion
Acknowledgement
References